Use case · E-Commerce & Retail

Fewer abandoned carts, more loyal customers

Account creation, age-restricted products, buy now pay later and payment checks all add steps between the cart and the order. IDVIA notices the shopper about to leave and offers the help, or the alternative, that gets the order through.

Where it applies

Every step between the cart and the order

Each journey adds its own checks, and each has a step where most shoppers leave. IDVIA watches every step, so it is there at that exact moment.

Where onboarding breaks

Four moments where shoppers leave

Shoppers expect checkout in seconds. Every extra verification step is a reason to leave the cart for later, or forever.

01Age checks at checkout

Alcohol, vapes or knives need an age check, and a failed scan ends the order at the very last step.

02Pay later paperwork

Buy now, pay later asks for documents shoppers did not expect, so the basket is left behind.

03Forced sign-ups

Asking for an account before payment makes shoppers wonder if it is worth it, and many leave.

04Orders on hold

An order waits for a manual fraud check, the shopper gets no news and buys elsewhere.

How IDVIA turns it around

One shopper, four moves

Insights, Platform, Agent and Flow Finder work together on every checkout, in real time and on top of the store you already run.

Move 01

Spots the risk

Two failed age checks and the cursor heading for the close button: Insights flags a high chance of abandonment.

Learn more about IDVIA Insights

Move 02

Decides the move

Platform picks the best intervention for this shopper at this step, and launches it instantly.

Learn more about IDVIA Platform

Move 03

Guides in person

A video agent explains why the age check is needed and how to pass it, in the shopper’s language.

Learn more about IDVIA Agent

Move 04

Finds another way

No ID to hand? Flow Finder offers a bank check or verification on delivery your policy already accepts.

Learn more about IDVIA Flow Finder

Age, payment and fraud checks stay intact at every step, with a complete audit trail.

Key benefits

What changes for your store

More orders completed, more customers coming back and checks that never bend.

01

More orders completed

Carts that used to be abandoned now check out.

CheckoutPay laterAge-restricted
  • Help at checkout. IDVIA steps in at the age check, payment or sign-up, where carts are abandoned.

  • Another way to verify or pay. When one option fails, shoppers get another your policy accepts.

  • Measured, not guessed. Every recovered order is tracked, so you see the impact in your own numbers.

02

More loyal customers

A smooth first order brings them back.

LoyaltyRepeat orders
  • A first order that works. A smooth first purchase is what brings shoppers back for the next one.

  • Loyalty sign-ups that finish. Programme sign-ups are guided to the end, welcome offer included.

  • Fewer support contacts. Doubts are solved in the moment, not by email days later.

03

Compliance by design

IDVIA changes how each step is presented, never what the regulation requires.

Age checksPSD2GDPR
  • Your rules stay yours. Age, payment and fraud checks stay exactly as you define them.

  • Only accepted alternatives. Flow Finder offers just the checks and payment methods you allow.

  • A complete audit trail. Every intervention is logged, from trigger to outcome, ready for audit.

Ready to recover more carts?

See how much revenue your store could recover, or talk to us about your checkout.